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Free lesson from Break Into Sport

What role in Sport Business is right for you? What do you need to do to get your first break?

Sign up for a free lesson from our online course Break Into Sport: How to start your dream career in sport business.

You will gain immediate access to lesson 8 from Break Into Sport entitled "Find Your Passion and Unleash Your Potential"

During this lesson you will learn:

What roles within sport business are suited to you

That your existing skills are more valuable than you realise

The winning formula to explain your achievements effectively when applying for jobs

and best of all it's a completely free sneak peak into the main course!


Break Into Sport far exceeded my expectations. It was clear and precise and taught me so much. It helped me to understand what my strengths are, what I would be good at and how I can transfer my current skills. Even though breaking into the Sports Industry seems like a daunting task, this course provides the resources and coaching I need to confront the challenge with confidence and knowledge.”

Andres. Transferring from banking career, New York.

Class Curriculum



"For people wanting their big break, being able to learn direct from good people who actually work in the business is very exciting."

DAVID GIBBS - Digital Media Director, Sky Sports UK

Your Instructor


Peter Daire
Peter Daire

Hi! I’m Peter and I deliver lesson 8 of Break Into Sport where I will show you how to find your passion and unleash your potential as you start on your journey into a successful and fulfilling career in sport business.

You know you want to work in sport but you're not exactly sure what you want to do or even what the different opportunities are within sport business. You want to hear from people who work in the industry today, about what it's like and receive advice on how to land your first role.

Well that's what I do! I have a long and successful career in sport and I am also a mentor at Sport Calling, the online sport business school. I am committed to supporting the next generation of sport business professionals develop their careers in the industry.

A bit more about me:

I have a twenty-year career under my belt in sport and entertainment and the last fourteen of those have been spent in senior roles in sport business. Today, I am a Founding Partner of Sport Collective, a sports rights and marketing agency working with clients such as Nike, EE, UK Sport, The PFA, Bloodhound, and Rhino Rugby. I am also a retained FIFA consultant, working with FA’s all over the world on their commercial and marketing strategy.

I spent seven years as Group Head of Sponsorship at The FA where I sourced, negotiated and managed high profile partnership deals such as Wembley Stadium connected by EE, The FA Cup with Budweiser and the England team sponsored by Vauxhall. These deals are collectively worth over $250m. Prior to The FA I was a senior manager at Sky Sports and before that that I was head of new media at Turner Broadcasting.

I am excited to be offering free access to lesson 8 of Break Into Sport as I am very proud of the course we have created and the depth of content we get to share with you.


"In the minefield that is the pathway into sport business, this is a great leap in the right direction".

PHIL CARLING - Global Head of Football, Octagon

Sport Calling is the online sport business school based in the UK but with a global perspective. We run courses and workshops from our stunning training venue at The Shard in London and offer training online to students all over the world. All our courses are delivered by experts who work in the industry today and include mentoring and support through our community.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!