Case studies | Sport Calling

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Break Into Sport

Before You Get Started

Why we developed Sport Calling and what you will learn on this course (3:38)
Welcome to the course and our community! (0:44)

Lesson 1: Break Into Sport introduction

Sport Business and Break Into Sport explained

Lesson 2: Sponsorship

What sponsoship can offer a brand and how to build the best partnership proposition (24:37)
Key learnings and case study development

Lesson 3: Licensing & Merchandising

How licensing in sport really works and how to build a licensing and merchandising program (27:42)
Busting the jargon on licensing

Lesson 4: Marketing

The art of promotion and marketing products to fans (27:44)
Marketing essentials

Lesson 5: Broadcast Media Rights

Who broadcasts sport, why, and how to package rights (12:05)

Lesson 6: PR & Communications

How to publicise good – and contain bad – news (31:13)
Case studies
Who to follow on social media

Lesson 7: Athlete Management

What this entails, what skills you need and where the opportunities lie (9:13)
Interview with Octagon's Clifford Bloxham; What skills do you look for in a prospective employee?

Lesson 8: Find Your Passion & Unleash Your Potential

What roles are suited to you; Your existing skills are more valuable than you realise (12:22)
The winning formula to explain your achievements effectively

Lesson 9: Landing Your First Job in Sport

Your research, letter, CV, follow up and developing your personal brand (9:44)
5 Step checklist

Interview Best Practice

Showcase your potential worksheet

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Case studies

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